Retail · hospitality · community marketing

Hi, I'm Esperanza

I'm Esperanza — a San Francisco–based marketing student and customer-facing professional with roots in beauty retail, community events, and brand programs. Across BiotechBeauty, Bluemercury, Yelp, e.l.f. Cosmetics, KQED, and Mission Bit, I've supported high-touch shoppers, live audiences, and cross-functional launch teams. I'm bilingual in English and Spanish and care most about welcoming guest experiences, organized event execution, and bringing underrepresented communities together through positive, immersive moments in fashion, music, art, and beauty & wellness.

San Francisco, CAOpen to new roles

01 · Work

Work

Beauty retail floors, community activations, public-media events, and innovation launch teams—polished service and organized execution throughout.

BiotechBeauty

Field Sales Support Lead · San Francisco, CA

May 2026 — Present
  • Field Sales Performance: Drove weekly field sales performance across clean-beauty retail partners, contributing to frequent over $800 selling days and four-figure weekly sell-through by supporting demos, sampling, tester readiness, replenishment, and display execution.
  • Customer Consultations: Improved the customer consultation experience for high-traffic retail shoppers by translating product claims, shade options, and routine benefits into clear, personalized recommendations leading to a 60% boost of positive engagement.
  • Store-Level Execution: Strengthened store-level execution across weekly selling touchpoints by coordinating with retail teams on display gaps, tester maintenance, product placement, and replenishment needs.
  • Brand Presence: Maintained a polished brand presence during each shift by balancing customer service, product education, issue resolution, and sales floor support in a fast-paced environment.

Bluemercury

Beauty Sales Associate · San Francisco, CA

Sep 2025 — May 2026
  • Personalized Service: Delivered personalized customer service in a premium retail environment by greeting clients, identifying needs, and recommending products based on beauty goals, gifting needs, and replenishment cues.
  • Sales Floor Standards: Maintained a clean and organized sales floor throughout daily shifts by restocking inventory, supporting tester readiness, recovering displays, and upholding visual standards.
  • Store Operations: Supported smooth store operations during peak traffic by balancing client consultations, checkout support, floor recovery, and customer inquiries with professionalism and attention to detail.
  • In-Store Activations: Assisted customer-facing events and in-store activations by supporting product discovery, client engagement, setup needs, and a welcoming shopping experience.

Yelp

Community Intern · San Francisco, CA

May 2025 — Dec 2025
  • Brand Activations: Coordinated local brand activations from planning through follow-up by managing venue details, partner communication, guest experience, and post-event notes.
  • Event Logistics: Supported event logistics and guest experience for community events by organizing check-in details, partner expectations, activation timelines, and follow-up communication.
  • Content Calendars: Maintained regional content calendars to keep community campaigns on track by organizing event details, local business updates, and promotional timelines.
  • Community Touchpoints: Created welcoming community touchpoints between local businesses, users, creators, and internal teams by supporting organized event communication and guest-facing details.

e.l.f. Cosmetics

Product Marketing, Innovations Intern · Oakland, CA

Jul 2024 — May 2025
  • Product Data Accuracy: Maintained 100% product data accuracy across SKU, formula, pricing, and launch records by updating Centric PLM, Power BI, and Excel/Sheets with careful attention to detail.
  • Launch Alignment: Kept cross-functional launch teams aligned across 3+ weekly trackers by updating pricing reports, product calendars, launch timelines, and action items for marketing, operations, and product development teams.
  • Launch Readiness: Reduced launch execution gaps before meetings, handoffs, and launch milestones by flagging timing changes, missing product details, and data inconsistencies early.
  • Team Communication: Improved team communication across marketing, operations, and product teams by keeping specs, priorities, meeting materials, and timelines current.

KQED

Marketing and Communications Intern · San Francisco, CA

Apr 2023 — Jul 2024
  • Live Events: Supported over 40 live events across music, civic dialogue, food, and community programming by assisting with setup, talent coordination, audience communication, and production logistics.
  • Promotional Coordination: Coordinated event visibility and promotional needs across internal teams, artists, nonprofits, influencers, and community partners by managing deadlines and deliverables.
  • Audience-Facing Assets: Produced over 20 audience-facing assets across print, magazine, social, and digital channels by translating event and partner needs into clear promotional materials.
  • Production Support: Helped maintain smooth live event operations in fast-paced environments by balancing production support, communication needs, and last-minute event details.

Mission Bit

Social Media Marketing Intern · San Francisco, CA

May 2023 — Aug 2023
  • Student Outreach: Supported student outreach efforts for coding programs and events by creating blog, social, and email content tailored to 100+ student audiences.
  • Content Scheduling: Managed content scheduling and community engagement across social platforms by tracking audience needs, post timing, and campaign performance.
  • Outreach Relevance: Improved outreach relevance for students of color interested in coding by researching audience preferences, competitors, and trends leading to a 80% increase of summer camp sign-ups.
  • Campaign Support: Maintained organized campaign support by tracking content needs, deadlines, and audience insights across social and email marketing efforts.

02 · About

About

Beauty retail, community events, and brand programs—warm, organized, and built for high-touch shoppers and live audiences.

Hospitality & guest care

Warm greetings, bilingual English/Spanish service, and calm problem-solving on busy beauty floors and live event check-ins.

Retail & brand experience

Consultative selling, clienteling, visual standards, and tester/replenishment discipline across BiotechBeauty and Bluemercury.

Events & community

Event setup, partner coordination, and post-event follow-up across 40+ KQED programs and Yelp local activations.

03 · Toolkit

Toolkit

Front desk, hospitality, communication, event support, organization, and the everyday tools that keep shifts and shows running.

Front Desk & Office Support

Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organization

Customer Service & Hospitality

Warm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experience

Communication

Verbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communication

Event Support

Event setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notes

Organization & Operations

Calendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitasking

Tools

Microsoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedIn

Retail & Brand Experience

Visual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor support

Interests

FashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness

04 · Education

Education & community

San Francisco State University

Business Administration: Marketing B.A.

San Francisco, CA

May 2026
  • Dean's List Honoree
  • Marketing Association Active Member
  • Fashion Network Association Contributing Writer, 2025
  • Creator of @sfsufitss — Instagram fashion page focused on campus style and community expression

Campus involvement

Outside of work

  • SFSU Marketing Association & Fashion Network AssociationActive member of the SFSU Marketing Association and contributing writer for the Fashion Network Association (2025). Creator of @sfsufitss, an Instagram fashion page focused on campus style and community expression.