Chanel · luxury retail · Los Angeles

Hi, I'm Esperanza— warm by nature

I'm Esperanza — a San Francisco & Los Angeles–based marketing graduate working in luxury beauty retail, with prior experience in community events and brand programs. Currently a Sales Associate at Chanel in Los Angeles. Bilingual in English and Spanish, I care most about polished guest experiences and organized, thoughtful service. I love bringing underrepresented communities together through fashion, music, art, and beauty & wellness.

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San Francisco & Los Angeles, CASales Associate at Chanel · Los Angeles

Trusted & partnered with

ChanelBiotechBeautyBluemercuryYelpe.l.f. CosmeticsKQEDMission Bit
3+ yrsRetail, events & brand experience

1 of 6: 3+ yrs, Retail, events & brand experience

01 · Work

Work

Luxury retail at Chanel in Los Angeles, plus prior beauty floors, community activations, and innovation launch teams—polished service throughout.

Chanel

Sales Associate · Los Angeles, CA

Aug 2026 — Present
  • Luxury Client Service: Delivered polished, high-touch service on the Chanel sales floor by greeting clients, understanding needs, and guiding fragrance and beauty selections with care and product fluency.
  • Consultative Selling: Built client trust through attentive listening and tailored recommendations that supported thoughtful purchase decisions in a luxury retail environment.
  • Boutique Standards: Upheld Chanel visual and presentation standards throughout each shift by maintaining displays, supporting product readiness, and keeping the floor guest-ready.
  • Bilingual Hospitality: Supported English- and Spanish-speaking clients with clear, welcoming communication so every guest interaction felt personal and composed.

BiotechBeauty

Field Sales Support Lead · San Francisco, CA

May 2026 — Jul 2026
  • Field Sales Performance: Drove weekly field sales performance across clean-beauty retail partners, contributing to frequent over $800 selling days and four-figure weekly sell-through by supporting demos, sampling, tester readiness, replenishment, and display execution.
  • Customer Consultations: Improved the customer consultation experience for high-traffic retail shoppers by translating product claims, shade options, and routine benefits into clear, personalized recommendations leading to a 60% boost of positive engagement.
  • Store-Level Execution: Strengthened store-level execution across weekly selling touchpoints by coordinating with retail teams on display gaps, tester maintenance, product placement, and replenishment needs.
  • AI-Assisted Field Insights: Used ChatGPT and Claude to turn raw customer notes into organized talking points and concise updates on shade objections and ingredient concerns for HQ, education, and merchandising.
  • Brand Presence: Maintained a polished brand presence during each shift by balancing customer service, product education, issue resolution, and sales floor support in a fast-paced environment.

Bluemercury

Beauty Sales Associate · San Francisco, CA

Sep 2025 — May 2026
  • Personalized Service: Delivered personalized customer service in a premium retail environment by greeting clients, identifying needs, and recommending products based on beauty goals, gifting needs, and replenishment cues.
  • Sales Floor Standards: Maintained a clean and organized sales floor throughout daily shifts by restocking inventory, supporting tester readiness, recovering displays, and upholding visual standards.
  • Store Operations: Supported smooth store operations during peak traffic by balancing client consultations, checkout support, floor recovery, and customer inquiries with professionalism and attention to detail.
  • In-Store Activations: Assisted customer-facing events and in-store activations by supporting product discovery, client engagement, setup needs, and a welcoming shopping experience.

Yelp

Community Intern · San Francisco, CA

May 2025 — Dec 2025
  • Brand Activations: Coordinated local brand activations from planning through follow-up by managing venue details, partner communication, guest experience, and post-event notes.
  • Event Logistics: Supported event logistics and guest experience for community events by organizing check-in details, partner expectations, activation timelines, and follow-up communication.
  • Content Calendars: Maintained regional content calendars to keep community campaigns on track by organizing event details, local business updates, and promotional timelines.
  • Community Touchpoints: Created welcoming community touchpoints between local businesses, users, creators, and internal teams by supporting organized event communication and guest-facing details.

e.l.f. Cosmetics

Product Marketing, Innovations Intern · Oakland, CA

Jul 2024 — May 2025
  • Product Data Accuracy: Maintained 100% product data accuracy across SKU, formula, pricing, and launch records by updating Centric PLM, Power BI, and Excel/Sheets with careful attention to detail.
  • Launch Alignment: Kept cross-functional launch teams aligned across 3+ weekly trackers by updating pricing reports, product calendars, launch timelines, and action items for marketing, operations, and product development teams.
  • Launch Readiness: Reduced launch execution gaps before meetings, handoffs, and launch milestones by flagging timing changes, missing product details, and data inconsistencies early.
  • Team Communication: Improved team communication across marketing, operations, and product teams by keeping specs, priorities, meeting materials, and timelines current.

KQED

Marketing and Communications Intern · San Francisco, CA

Apr 2023 — Jul 2024
  • Live Events: Supported over 40 live events across music, civic dialogue, food, and community programming by assisting with setup, talent coordination, audience communication, and production logistics.
  • Promotional Coordination: Coordinated event visibility and promotional needs across internal teams, artists, nonprofits, influencers, and community partners by managing deadlines and deliverables.
  • Audience-Facing Assets: Produced over 20 audience-facing assets across print, magazine, social, and digital channels by translating event and partner needs into clear promotional materials.
  • Production Support: Helped maintain smooth live event operations in fast-paced environments by balancing production support, communication needs, and last-minute event details.

Mission Bit

Social Media Marketing Intern · San Francisco, CA

May 2023 — Aug 2023
  • Student Outreach: Supported student outreach efforts for coding programs and events by creating blog, social, and email content tailored to 100+ student audiences.
  • Content Scheduling: Managed content scheduling and community engagement across social platforms by tracking audience needs, post timing, and campaign performance.
  • Outreach Relevance: Improved outreach relevance for students of color interested in coding by researching audience preferences, competitors, and trends leading to a 80% increase of summer camp sign-ups.
  • Campaign Support: Maintained organized campaign support by tracking content needs, deadlines, and audience insights across social and email marketing efforts.

Show, don't tell

How I work

Three quick walk-throughs of how I use AI and automation in everyday marketing and retail work.

AI-assisted field insights

Floor notes → talking points

Quick notes from a busy selling shift become organized talking points and short updates the team can act on. AI drafts, I review.

From my résumé

“Used ChatGPT and Claude to turn raw customer notes into organized talking points and concise updates on shade objections and ingredient concerns for HQ, education, and merchandising.”

BiotechBeauty · AI-Assisted Field Insights
  • ChatGPT & custom GPTs
  • Claude
  • Human review of AI drafts
Sample notesSample
  • loved the texture but shade looked too light — asked for deeper options
  • sensitive skin, wanted to know what's in it before trying
  • worried it would oxidize like her current foundation
  • asked about a travel size for gifting
✨ AI draft + human review
  1. Group by theme
  2. Draft talking points
  3. Human review
Organized talking points
  • Shade objectionsShoppers are asking for deeper shades. Lead with the full range and swatch along the jawline.For education
  • Ingredient concernsSensitive-skin shoppers want the ingredient list up front. Keep it handy at the tester.For HQ
  • MerchandisingGifting shoppers asked about travel sizes. Worth flagging for upcoming sets.For merchandising

Demos run on sample inputs to show the workflow. Real results are labelled with where they come from. 🌸

02 · About

About

Luxury beauty retail, community events, and brand programs—warm, organized, and built for high-touch shoppers and live audiences.

Hospitality & guest care

Warm greetings, bilingual English/Spanish service, and calm problem-solving on busy beauty floors and live event check-ins.

Retail & brand experience

Consultative selling, clienteling, and visual standards across Chanel, BiotechBeauty, and Bluemercury.

Events & community

Event setup, partner coordination, and post-event follow-up across 40+ KQED programs and Yelp local activations.

03 · Toolkit

Toolkit

Front desk, hospitality, communication, event support, organization, AI, data & automation, and the everyday tools that keep shifts and shows running.

Front Desk & Office Support

Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organization

Customer Service & Hospitality

Warm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experience

Communication

Verbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communication

Event Support

Event setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notes

Organization & Operations

Calendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitasking

Tools

Microsoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedIn

Data & Analytics

Power BIPower QueryExcel/Sheets pivot tablesLooker StudioCentric PLMSmartsheetKPI dashboardsData cleaningData pipelinesTrend & sell-through analysisPython (pandas) basicsRecords hygiene

AI Tools

ChatGPT & custom GPTsClaudeGoogle GeminiPerplexityNotebookLMMicrosoft CopilotCanva AIPrompt engineeringAI research & summariesHuman review of AI drafts

Automation & Workflows

Power AutomateZapierMakeAutomated reportingWorkflow automationAI agents for everyday tasksScheduled data refreshes

Retail & Brand Experience

Visual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor support

Interests

FashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness
Guest receptionVisitor supportAppointment schedulingMail and office coordinationAdministrative tasksReception area organizationWarm and kind greetingsClient supportProfessionalismQuick and innovative problem-solvingHigh-touch serviceGuest experienceVerbal communicationBilingual English/SpanishPartner outreachInternal updatesCustomer inquiriesVendor communicationEvent setupGuest check-inVenue coordinationPartner communicationEvent logisticsPost-event notesCalendar supportTrackersAction itemsMeeting notesDocumentationInventory and restocking supportMultitaskingMicrosoft OfficeGoogle WorkspaceExcel/SheetsPowerPointSmartsheetBoxCanvaWordPressInstagramTikTokLinkedInPower BIPower QueryExcel/Sheets pivot tablesLooker StudioCentric PLMSmartsheetKPI dashboardsData cleaningData pipelinesTrend & sell-through analysisPython (pandas) basicsRecords hygieneChatGPT & custom GPTsClaudeGoogle GeminiPerplexityNotebookLMMicrosoft CopilotCanva AIPrompt engineeringAI research & summariesHuman review of AI draftsPower AutomateZapierMakeAutomated reportingWorkflow automationAI agents for everyday tasksScheduled data refreshesVisual standardsProduct presentationConsultative sellingClientelingCustomer educationSales floor supportFashionMusicArtBringing underrepresented communities togetherPositive immersive experiencesBeauty & wellness

04 · Education

Education & community

San Francisco State University

Business Administration: Marketing B.S.

San Francisco, CA

May 2026
  • Dean's List Honoree
  • Marketing Association Active Member
  • Fashion Network Association Contributing Writer, 2025
  • Creator of @sfsufitss — Instagram fashion page focused on campus style and community expression

Campus involvement

Outside of work

  • SFSU Marketing Association & Fashion Network Association — Active member of the SFSU Marketing Association and contributing writer for the Fashion Network Association (2025). Creator of @sfsufitss, an Instagram fashion page focused on campus style and community expression.